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Your label says “natural.”
We'll tell you what it actually is.

Point your camera at any product. We translate the chemistry into plain English in seconds — and tell you whether it's clean, sketchy, or somewhere in between.

✓USDA · EU REACH✓NIH PubChem✓Zero ads
AVOID
DMDM Hydantoin
Formaldehyde-releaser. Linked to skin and hair issues.
Sketchy Labels app result screen
✓Beneficial
Aloe Barbadensis — soothing, naturally occurring.
CleanGoodFairSketchyYikesCleanGoodFairSketchyYikesCleanGoodFairSketchyYikesCleanGoodFairSketchyYikesCleanGoodFairSketchyYikesCleanGoodFairSketchyYikes
Why this exists

Labels are written by lawyers, not for people.

Three reasons the average shopper has no chance — and exactly how we fix each one.

01 / NAMES

Chemistry-class branding

The same ingredient hides behind 4 different scientific names. We translate every one into plain English.

Sodium Laureth Sulfate
Cocamidopropyl Betaine↓“Foaming agents.
May irritate sensitive skin.”
02 / GREENWASHING

"Natural" means nothing

"Clean," "gentle," "natural" — none of these are legally defined. We ignore the marketing and read the formula.

Front of bottle:
“100% Natural”↓Back of bottle:
Methylisothiazolinone
Phenoxyethanol
03 / CONTEXT

Not all warnings apply to you

Pregnant? Have kids? Sensitive skin? Some ingredients matter more for some people. We flag what matters for you.

Salicylic Acid = fine for most
Avoid in pregnancy
Avoid for infants
How it works

From confused to confident in three seconds.

Open the app, point at any ingredient list, get an answer. No chemistry degree required.

Step 01

Point.

Aim your camera at the back of any product. As long as you can see the ingredient list, we can read it.

SCANNING
Step 02

Decode.

Every ingredient is cross-referenced against three independent regulatory and research databases.

USDAEU REACHNIH PubChem
Step 03

Decide.

One number, one verdict, and a plain-English breakdown of every ingredient that actually matters.

87
CLEAN
The Score

Five tiers.
No grey area.

Every product gets a score from 0 to 100, and one of five honest verdicts. Here's exactly what each one means.

CLEAN

Squeaky clean(85–100)

Whole foods or essential ingredients with established health benefits.

85–100
GOOD

Solid choice(70–84)

Mostly safe ingredients with a few neutral additives.

70–84
FAIR

It's complicated(55–69)

Mixed bag. Some good, some questionable, mostly neutral.

55–69
SKETCHY

Proceed with caution(35–54)

Multiple flagged ingredients. Read the breakdown before buying.

35–54
YIKES

Hard pass, sorry(0–34)

Banned-elsewhere ingredients or strong evidence of harm.

0–34
Example · Cosmetic
Vaseline Aloe Vera Hydration
63/100
FAIR
⚠3 ingredients to review
Propylparaben
Concerning · #19
Phenoxyethanol
Concerning · #12
Methylparaben
Concerning · #14
Why trust the score

We grade ingredients,
not packaging.

3 sources
Cross-referenced, not opinion. Every ingredient is checked against USDA and EU REACH, with NIH PubChem, before it gets a tier.
100% public
Methodology in the open. Our scoring rubric, weights and source list are public — challenge any score on the evidence.
5 tiers
Clean to Yikes. One number from 0–100 and one honest verdict, applied the same way to every product we analyse.
Works on everything

If it has an ingredient list,
we can read it.

One tool for everything you bring into your home. Food, beauty, cleaning, baby — anything with a label.

01 / FOOD

Groceries &
pantry

02 / BEAUTY

Skincare

03 / HOME

Cleaning

04 / KIDS

Baby & infant

05 / PETS

Pet care

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early access.

Coming soon — iOS & Android app.

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