Plain-English
guides to weird ingredients.
The internet is full of “10 toxic ingredients to avoid.” We're here to tell you which ones actually matter, when, and at what dose. No fearmongering, no clean-girl grift.
The rest of the shelf.
08 / GUIDESIngredients That Harm Your Longevity
Which food and skincare ingredients are linked to inflammation, reduced healthspan, and accelerated aging — backed by longevity science.
→ READIngredients to Avoid for Kids
Children are more vulnerable to certain additives and chemicals. A guide to what to avoid in food and skincare for babies and children.
→ READIngredients Safe While Breastfeeding
Retinol, salicylic acid, caffeine, and more — what's safe and what to avoid in skincare and food while nursing.
→ READA Holistic Doctor's 3-Step Framework for Optimal Health
From gut health to brain function, this breaks down the foundational steps to feeling better — and why what's on your ingredient label matters more than most people realise.
→ READPregnancy Safe Skincare Ingredients
A clear breakdown of which ingredients to avoid during pregnancy and what's considered safe by dermatologists.
→ READFungal Acne Safe Ingredients Guide
Identify the oils, esters, and fermented ingredients that can trigger Malassezia folliculitis — and what to use instead.
→ READIngredients to Avoid for Sensitive Skin
Fragrance, alcohol, sulfates, and other common irritants that can trigger reactions in sensitive or reactive skin types.
→ READWhat 250,000 Brain Scans Reveal About What You Eat
Dr. Daniel Amen has scanned more human brains than almost anyone alive. What he's found about food, additives, and brain health will change how you read a label.
→ READ