What we collect
Only what you choose to add to a household profile in the app (a Premium feature):
- Allergies and intolerances.
- Life stage: trying to conceive, pregnancy or breastfeeding.
- Health and nutrition goals, such as weight loss, low carb or lower sodium.
- For a child’s profile, their age band.
We don’t collect diagnoses, medical records, precise location or biometric data, and the web scanner collects no health information at all.
Where it comes from
Only from you, the account holder, when you pick it in the app. If you add it for someone else, such as a partner or child, please make sure they (or, for a child, you as their parent or guardian) agree.
Why we use it
Only to flag ingredients on your scan results for the person it belongs to, for example an allergen, or an ingredient to avoid during pregnancy. We ask for your consent in the app before we first store it. We don’t use it for advertising, we don’t build profiles from it, and we don’t combine it with data from anywhere else.
Who we share it with
We don’t sell it, and we don’t share it with brands, advertisers, data brokers or affiliates. It’s processed by one service provider on our behalf, under contract, and only to run the app:
- Convex (database hosting, United States), which stores it.
It isn’t sent to our AI provider, our analytics tools or our crash reporting. Crash recordings mask everything on screen. We’d disclose it to authorities only if legally required, and would tell you first where we’re allowed to.
Your rights
- See it: it’s all shown in Household in the app. You can also ask us which health data we hold about you and who it has been shared with.
- Delete it: remove it from a profile in Household, delete the profile, or delete your account under Account. We also delete it from our service provider. Deletion is complete within 30 days.
- Withdraw consent: removing the information withdraws consent for it. To withdraw entirely, email us and we’ll remove it all.
To make a request, email digital@defineweb.ca or use our contact page. We’ll answer within 45 days. We may need to confirm the request comes from the account holder. If we decline a request, we’ll tell you why, and you can appeal by replying to that email. We’ll answer the appeal within 45 days, and if you’re still unhappy you can contact your state attorney general.
Who we are
Sketchy Labels is a product of DEFINEWEB INC., 327 2nd Street E #8, Cornwall, ON K6H 1Y8, Canada.